Because Your Life
Deserves a Plan

Most families have critical gaps in their financial protection they don't even know about. My Life Game Plan finds those gaps and builds a step-by-step strategy designed specifically for your life, your family, and your future.

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Twenty-six years.
Thousands of families.
One lesson.

I've spent over two decades as an insurance advisor, sitting at kitchen tables, talking about life, and yes, delivering life insurance checks to families in their most challenging moments. I thought I understood this business. I thought I knew what a policy was worth.

Then it got personal.

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Steven Shelton - My Life Game Plan

8,347 people will not see tomorrow,
but their loved ones will.

Over 8,000 families will lose someone today. Approximately 1,000 of them will be under 50 years old. The majority of these families thought they had more time. Even more have been left with no plan moving forward.

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Start Building Your Plan

STEP 1 - Identify Your Risk

You will begin by conducting a general risk assessment for your family to determine what your financial risk is in the case of your untimely death.

Get Started

STEP 2 - Calculate Your Need

Once you complete your risk assessment, you will begin building your personal game plan for your family. This will be designed based on your unique individual needs.

Start Building

Step 3 - Build Your Plan

Once you have assessed your risk and determined your unique needs, you are ready to fill the gap with a personally designed life insurance plan.

Secure Your Future

What Others Think

“As a husband and a father, there’s nothing more important to me than knowing my wife and children will be taken care of no matter what happens.”

Jay Garcia
Educator | Husband | Father
Cleveland, TN

“I do not know what tomorrow will bring, but I do know that my family will be taken care of because my personal  plan has been designed to do just that.”

Matt Sanders
Minister | Husband | Father
Kansas City, MO

Having a life insurance policy on both my husband and myself gives us peace that our children will be financially taken care of during an unimaginable time of loss. 

Mary Barham
Administration | Wife | Mother
Calhoun, TN

“I had my retirement in place. But after reviewing my life insurance with these folks, I found many gaps I would not have otherwise realized existed.”

Michael Davidson
Engineer | Husband
Atlanta, GA

FAQ

  • What is My Life Game Plan?

    My Life Game Plan is a financial preparedness tool built for everyday families. We help you understand exactly where you stand financially, identify the gaps that could leave your family vulnerable, and put the right protection in place, all in one place. Think of us as your family's financial playbook: clear, personal, and built for your individual success.

  • What if I already have life insurance?

    That's a great start, but having some coverage isn't the same as having enough.


    Most people who already have a policy are either underinsured, paying too much for what they have, or both. A policy you picked up years ago may not reflect your life today,: a bigger mortgage, a growing family, a spouse who depends on your income.


    That's exactly what the Game Plan Builder is for. It takes about five minutes to see where you actually stand, what gaps you may have, and whether your current coverage is still working for you.

  • Why does my family need a financial game plan?

    Most families don't fail because they didn't care; they fail because they didn't plan. Without a game plan, a single unexpected event like death, disability, or job loss can unravel everything you've worked for. A game plan gives your family a clear path forward no matter what life throws at you. It's not about fear — it's about confidence.

  • How much life insurance coverage do I actually need?

    There's no one-size-fits-all answer, and that's exactly why we built our tools the way we did. Your actual financial need depends on your income, your debts, your dependents, your mortgage, and your long-term goals.Our calculators walk you through your specific situation so you get a real number — not a guess.

  • What is the difference between term and permanent life insurance?

    Term life insurance covers you for a set period, typically 10, 20, or 30 years, and is usually the most affordable way to get meaningful coverage during your family's highest-need years. Permanent life insurance (like whole or universal life) covers you for life and builds cash value over time. Most families benefit from starting with term coverage and building from there. We help you understand both so you can choose what fits your season of life.

  • When is the best time to buy life insurance?

    The honest answer: right now. Life insurance is one of the few financial products that gets more expensive the longer you wait, and less available if your health changes. The best time to lock in coverage is when you're young and healthy. But the second-best time is today. If you've been putting it off, every day of delay has a real cost.

  • Can I update or change my game plan over time?

    Absolutely, and you should. Life changes: you get married, have kids, buy a home, pay off debt, or change careers. Your game plan should evolve right alongside you. We built My Life Game Plan to be a living resource, not a one-time transaction. Review it annually, or any time something major shifts in your life.

  • Can I still use My Life Game Plan if I already have life insurance?

    Yes, and many of our most valuable users already have some coverage. Having a policy doesn't mean you have the right coverage or the right amount. My Life Game Plan helps you audit what you already have, identify blind spots, and fill gaps you may not even know exist. Think of it as a second opinion for your family's financial future, at no cost to you.