Twenty-six years. Thousands of families.
One lesson that changed everything.

I've spent over two decades as an insurance advisor, sitting at kitchen tables, on the back of tailgates, in conference rooms, and even while watching a ballgame, reviewing policies, talking life, and yes, delivering life insurance checks to families in their worst moments. I thought I understood this business. I thought I knew what a policy was worth.

Then it got personal.

In 2001, I sat across from my father and helped him choose a simple term life plan. Neither of us knew what was coming: over 20 years of fighting Parkinson's Disease, an early forced retirement, and a financial strain that would test everything my parents had built together.


When my father passed away in December 2025, that 24-year-old decision finally showed its full weight. My mother didn't inherit a crisis. She inherited peace of mind. After years of being his caregiver, she wasn't left asking, "How do I survive this?" She wasn't forced to go back to work in her own retirement years. She was left with a legacy of love because we made a plan.


That moment didn't just move me. It changed what I'm here to do.


MyLifeGamePlan.com exists because of that story, and because I know you have people depending on you the same way my mother depended on my father. I'm not here to simply sell you a policy. I'm here to help you build a strategy that holds up when life doesn't go as planned.

Your life deserves a plan.

Let's build yours,
Steven Shelton
Founder
MyLifeGamePlan.com

Start Building Your Plan

STEP 1 - Plan Preview

Before we begin building your game plan, let's take a look at what a game plan is and why you need one in place to protect your family's future financial needs.

Start Here

STEP 2 - Calculate Your Need

When you are ready, we will begin building your personal game plan for your family. This will be designed based on your unique individual needs.

Start Building

Step 3 - Build Your Plan

Once you have assessed your risk and determined your unique needs, you are ready to fill the gap with a personally designed life insurance plan.

Secure Your Future

FAQ

  • What is My Life Game Plan?

    My Life Game Plan is a financial preparedness tool built for everyday families. We help you understand exactly where you stand financially, identify the gaps that could leave your family vulnerable, and put the right protection in place, all in one place. Think of us as your family's financial playbook: clear, personal, and built for your individual success.

  • What if I already have life insurance?

    That's a great start, but having some coverage isn't the same as having enough.


    Most people who already have a policy are either underinsured, paying too much for what they have, or both. A policy you picked up years ago may not reflect your life today,: a bigger mortgage, a growing family, a spouse who depends on your income.


    That's exactly what the Game Plan Builder is for. It takes about five minutes to see where you actually stand, what gaps you may have, and whether your current coverage is still working for you.

  • Why does my family need a financial game plan?

    Most families don't fail because they didn't care; they fail because they didn't plan. Without a game plan, a single unexpected event like death, disability, or job loss can unravel everything you've worked for. A game plan gives your family a clear path forward no matter what life throws at you. It's not about fear — it's about confidence.

  • How much life insurance coverage do I actually need?

    There's no one-size-fits-all answer, and that's exactly why we built our tools the way we did. Your actual financial need depends on your income, your debts, your dependents, your mortgage, and your long-term goals.Our calculators walk you through your specific situation so you get a real number — not a guess.

  • What is the difference between term and permanent life insurance?

    Term life insurance covers you for a set period, typically 10, 20, or 30 years, and is usually the most affordable way to get meaningful coverage during your family's highest-need years. Permanent life insurance (like whole or universal life) covers you for life and builds cash value over time. Most families benefit from starting with term coverage and building from there. We help you understand both so you can choose what fits your season of life.

  • When is the best time to buy life insurance?

    The honest answer: right now. Life insurance is one of the few financial products that gets more expensive the longer you wait, and less available if your health changes. The best time to lock in coverage is when you're young and healthy. But the second-best time is today. If you've been putting it off, every day of delay has a real cost.

  • Can I update or change my game plan over time?

    Absolutely, and you should. Life changes: you get married, have kids, buy a home, pay off debt, or change careers. Your game plan should evolve right alongside you. We built My Life Game Plan to be a living resource, not a one-time transaction. Review it annually, or any time something major shifts in your life.

  • Can I still use My Life Game Plan if I already have life insurance?

    Yes, and many of our most valuable users already have some coverage. Having a policy doesn't mean you have the right coverage or the right amount. My Life Game Plan helps you audit what you already have, identify blind spots, and fill gaps you may not even know exist. Think of it as a second opinion for your family's financial future, at no cost to you.